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Gay and Lesbian Alliance Against Defamation (GLAAD)


Donors dedicated to eliminating discrimination based on sexual orientation and achieving fair portrayals of the gay community in the media.
Key Segments
13,520   Universe / Base Rate $90.00 /M
  Non Reciprocal Fee + $20.00 /M
  Please Inquire for Additional Counts

Audience Profile

Founded in 1985 in response to distorted media coverage of the AIDS crisis, GLAAD has achieved numerous victories concerning gay, lesbian, bi-sexual and transgender portrayals in the media.

 

GLAAD’s donors are sophisticated, educated, and savvy citizens. They embrace causes that work to elevate not just one group, but the entire population. Acting on their strong beliefs, they participate at political rallies, lend a hand in hospices, and gain signatures for petitions. Personally committed to making the world a more tolerant place, they contribute to all progressive charitable and political causes.

 

These leaders of the gay rights community also serve as thought leaders in fashion, culture, and current events. All direct marketers seeking an intellectual, career-driven, sophisticated consumer group with major discretionary income will reach an audience glad to see their offer.

 

*File not available to rental or exchange with Commercial/For Profit Mailers*

Web Address: www.glaad.org

 



Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold
GEOGRAPHY
Domestic (US)
LIST OWNER
LIST MAINTENANCE
New to ALC 03/28/2005
Counts through 03/28/2010
Last update 04/05/2010
Update frequency SEMIANNUALLY
UNIT OF SALE INFORMATION
Average: $55.00
GENDER PROFILE
Male: 52%
Female: 26%
INCOME
Average: $65,000.00
SELECTION CHARGES
$35+ $10.00 /M
GENDER/SEX $6.00 /M
SCF $6.00 /M
STATE $6.00 /M
ZIP $6.00 /F
ADDRESSING
CARTRIDGE $45.00 /F
CD ROM $55.00 /F
DISKETTE $55.00 /F
EMAIL $60.00 /F
FTP $60.00 /M
RUN CHARGE $10.00 /M
ZIP SET UP FEE $25.00 /F
KEY CODING
Key Coding is available
Charges: $6.00 /M
MINIMUM ORDER
Quantity: 7,500
Dollar: $350.00
REUSE
Reuse is allowed
Min Qty: 0
Charges:
TELEMARKETING
Please inquire
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
NET NAME ARRANGEMENTS
Net Name is allowed.
Net: 85%
Min Qty: 50,000
Run Charges: $10.00 /M
EXCHANGES
Exchange is allowed.
Contacts
NAME ROLE EMAIL PHONE FAX
Sara Jones Director of Client Services sara.jones@alc.com (609) 580-2539 (609) 580-2810
Megan Corigliano Sales megan.corigliano@alc.com (609) 580-2731
Suzanne Kane Account Coordinator suzanne.kane@alc.com (609) 580-2677 (609) 580-2810

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