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People For the American Way


People For the American Way (PFAW) is a liberal and energetic advocate for the values and institutions that sustain a diverse and democratic society.
Key Segments
32,271   Universe / Base Rate $85.00 /M
24,325   24 Month Members / Donors + $10.00 /M
17,129   12 Month Members / Donors + $15.00 /M
7,946   25-36 Month Members / Donors $60.00 /M
  Health Fundraising $75.00 /M
  Political Fundraising $95.00 /M
  **Non-Reciprocal Fee + $15.00 /M
  **all counts are based on $10+

Audience Profile

For over 20 years, PFAW has successfully battled the right wing’s efforts to reshape society. Through advocacy and litigation PFAW halted attempts to ban books, use religious-based texts in public schools, and appoint conservative activist judges. PFAW works closely with other leading progressive organizations to mobilize Americans to take action against the conservative right. 

 

PFAW members are passionate about their progressive causes and they are energized like never before.  Educated, affluent, and informed, they do not sit idly by while witnessing the degradation of the environment, civil liberties, and public programs. They take action by donating to liberal organizations, reading progressive journals, and actively participating in the democratic process. Urbane and sophisticated, PFAW members are ardent supporters of the arts, widely traveled, and are always reading what’s on the best-seller list.

 

Progressive fundraising appeals are always welcome in PFAW homes. Dedicated to preserving the diversity and freedoms guaranteed by our constitution, these progressive thinkers consistently donate to dozens of liberal organizations.  Send them appeals for environment organizations, LGBT causes, civil/equal rights advocacy groups, political fundraisers, cultural/artistic institutions, public broadcasting entities, and publications that support their world view.

 

 

 



Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold
GEOGRAPHY
Domestic (US)
LIST OWNER
LIST MAINTENANCE
Counts through 12/31/2009
Last update 01/28/2010
Update frequency QUARTERLY
UNIT OF SALE INFORMATION
Average: $23.00
GENDER PROFILE
Male: 55%
Female: 45%
SELECTION CHARGES
$15+ $10.00 /M
$25+ $15.00 /M
12 MONTH HOTLINE $15.00 /M
24 MONTH HOTLINE $10.00 /M
GENDER/SEX $7.00 /M
NON-RECIPROCAL FEE $15.00 /M
SCF $7.00 /M
STATE $7.00 /M
ZIP $7.00 /M
ADDRESSING
CARTRIDGE $45.00 /F
CD ROM $55.00 /F
COMPETITIVE OFFERS $20.00 /M
DISKETTE $55.00 /F
EMAIL $60.00 /F
FTP $60.00 /F
KEYING $6.00 /M
P/S LABELS $10.00 /M
RUN CHARGE $10.00 /M
ZIP + 4 $6.00 /M
ZIP SET UP FEE $25.00 /F
KEY CODING
Key Coding is available
Charges: $6.00 /M
MINIMUM ORDER
Quantity: 5,000
Dollar: $0.00
REUSE
Reuse is allowed
Min Qty: 0
Charges:
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
Agency: 15%
NET NAME ARRANGEMENTS
Net Name is allowed.
Net: 85%
Min Qty: 50,000
Run Charges: $10.00 /M
EXCHANGES
Exchange is allowed.
Contacts
NAME ROLE EMAIL PHONE FAX
Raymond Tognella Director of Operations raymond.tognella@alc.com (914) 524-5271 (914) 524-5290

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