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Dow Jones Consumer Enhanced Mfile


Subscribers to Barron's, SmartMoney and The Wall Street Journal have been enhanced with Experian data to identify many demographic lifestyle segments.

Key Segments
1,609,109   Universe / Base Rate $170.00 /M
1,097,524   6 Month Subscribers + $11.00 /M
780,131   3 Month Subscribers + $16.00 /M
303,315   1 Month Subscribers + $20.00 /M
1,609,109   *Modeling + $25.00 /M
988,612   *GreenAware + $30.00 /M
  *Political Party + $20.00 /M
  Non-Financial Rate $145.00 /M
  Catalog Rate $85.00 /M
  Fundraising Rate $75.00 /M
  Political Fundraising Rate $100.00 /M

Audience Profile

Wall Street Journal, Barron’s and SmartMoney subscribers are leaders and managers in every industry, every public and private enterprise, large and small.  This audience offers the opportunity for direct marketers to communicate with powerful executives and consumers who make business decisions as well as family purchases. This is also a great opportunity to find affluent men and women of high net worth who contribute to global causes.  

 

**RFM transactional data (+ $12/M per variable): Please inquire for counts and selectability!

**Political Party Affiliation (+$20/M): Please inquire for counts on Democrat or Republican 

**GreenAwareSM  (+$30/M):

332,124 - Behavioral Greens: These individuals think and act green.  They incorporate green practices into their everyday lives and have negative attitudes towards products that pollute.

656,488 - Think Greens: These individuals think green but may not necessarily act green.

 

Additional Enthusiasts/Interest selects include (not a complete listing, please inquire for counts & full listing): Ethnic/Religious, Automotive, Avid Book Readers, Bible/Devotional, Business Owners, Collector/Hobby, Computers/Hi-Tech, Contributors, Cooking/Gourmet, Do-It-Yourselfers, Financial/Investment, Fitness/Exercise/Healthy Living, Gardening, Home Business, Home Decorating, Mail Order Buyers, Outdoor Enthusiast, Pets, Photography, Sports Enthusiasts, Travel.



Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. All reuses under 5,000 names will be subject to a $75/F fee, in addition to any rental fees incurred. Order cancellations must be received in writing prior to merge. Orders cancelled before merge date include the following fees: $100/F plus processing* and shipping charges. No cancellations or cutbacks allowed post-merge. 10% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.

 

*Includes RCs and select fees where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 Business
Mailing List
SOURCE
Direct to Publisher
GEOGRAPHY
Domestic (US)
LIST OWNER
Dow Jones
LIST MAINTENANCE
Counts through 06/30/2010
Last update 07/15/2010
Update frequency MONTHLY
UNIT OF SALE INFORMATION
GENDER PROFILE
Male: 71%
Female: 19%
INCOME
Average: $253,100.00
SELECTION CHARGES
1 MONTH HOTLINE $20.00 /M
12 MONTH HOTLINE $6.00 /M
3 MONTH HOTLINE $16.00 /M
6 MONTH HOTLINE $11.00 /M
AGE $16.00 /M
AGE OF CHILDREN $16.00 /M
DWELLING TYPE $16.00 /M
ETHNICITY $16.00 /M
GENDER/SEX $11.00 /M
GREEN AWARE $30.00 /M
INCOME SELECT $16.00 /M
LEAD GENERATION $26.00 /M
LIFESTYLE $16.00 /M
PAID $11.00 /M
POLITICAL PARTY AFFILIATION $20.00 /M
RFM VARIABLE (EACH) $12.00 /M
SCF $11.00 /M
SOURCE $16.00 /M
STATE $11.00 /M
ZIP $11.00 /M
ADDRESSING
CARTRIDGE $30.00 /F
EMAIL/FTP $75.00 /F
KEY CODING
Key Coding is available
Charges: $2.00 /M
MINIMUM ORDER
Quantity: 7,500
Dollar: $0.00
REUSE
Reuse is allowed
Min Qty: 0
Charges:
TELEMARKETING
Telemarketing is allowed
Charges:
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 10%
Agency: 10%
NET NAME ARRANGEMENTS
Net Name is allowed.
Net: 85%
Min Qty: 100,000
Run Charges: $10.00 /M
EXCHANGES
Please inquire.
Contacts
NAME ROLE EMAIL PHONE FAX
Raymond Tognella Director of Operations raymond.tognella@alc.com (914) 524-5271 (914) 524-5290
Chris Hickman Account Coordinator chris.hickman@alc.com (609) 580-2509 (609) 580-2810
Michael Auriemma Sales michael.auriemma@alc.com (914) 524-5238 (914) 524-5290

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