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American Scholar


Published quarterly by the Phi Beta Kappa Society, the AMERICAN SCHOLAR is a literary and general interest journal whose primary agenda is to further the genre of the essay.
Key Segments
15,800   Universe / Base Rate $105.00 /M
15,800   Active Subscribers $105.00 /M
7,300   6 Month Hotline + $8.00 /M
6,200   Expires $95.00 /M
  **Non-Profit Rate $85/M** $85.00 /M
  **Catalog Rate $85/M** $85.00 /M
  **Non-Reciprocal Surcharge $20/M** + $20.00 /M

Audience Profile

Published quarterly by the Phi Beta Kappa Society, the AMERICAN SCHOLAR is a literary and general interest journal whose primary agenda is to further the genre of the essay.  Since 1932, it has served as a showcase for America's leading essayists, poets, and reviewers including Albert Einstein, John Updike, Rita Dove, Saul Bellow, Paul Muldoon, Margaret Mead and Robert Frost.  In recent years, the AMERICAN SCHOLAR has won numerous National Magazine, Utne Reader and American Society of Magazine Editor Awards.

Subscribers to the AMERICAN SCHOLAR are mature, well-educated and earn above-average incomes. They are prime prospects for books, magazines, fundraisers, memberships, financial services, catalogs, seminars, educational products and more.

Minimum Order: 5,000

Net Name: Inquire.

Demographics:
Median Age 56
Average HHI $135,000
College Graduates 96%
Medical/Educ./Busn./Industry Occupations 58%
Enrolled in Courses/Workshops/Seminars 53%
Household Members in Undergrad./Grad. Work 23%
Male 65%
Female 35%

 

Restrictions: 


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Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
100% Direct Mail Generated
GEOGRAPHY
Domestic (US)
LIST OWNER
LIST MAINTENANCE
New to ALC 01/28/2008
Counts through 02/28/2010
Last update 03/12/2010
Update frequency MONTHLY
UNIT OF SALE INFORMATION
Average: $30.00
GENDER PROFILE
Male: 65%
Female: 35%
INCOME
Average: $135,000.00
SELECTION CHARGES
1 MONTH HOTLINE $16.00 /M
3 MONTH HOTLINE $11.00 /M
6 MONTH HOTLINE $8.00 /M
KEY CODING $3.00 /M
PAID $8.00 /M
STATE/SCF/ZIP/GENDER $7.00 /M
ADDRESSING
4-UP CHESHIRE LABELS No charge
EMAIL DELIVERY $50.00 /F
PRESSURE SENSITIVE LABELS $6.00 /M
ZIP TAPE $35.00 /F
KEY CODING
Key Coding is available
Charges: $3.00 /M
MINIMUM ORDER
Quantity: 5,000
Dollar: $0.00
REUSE
Reuse is allowed
Min Qty: 0
Charges:
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
NET NAME ARRANGEMENTS
Please inquire.
EXCHANGES
Please inquire.
Contacts
NAME ROLE EMAIL PHONE FAX
Sara Jones Director of Client Services sara.jones@alc.com (609) 580-2539 (609) 580-2810

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