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Published by the Arthritis Foundation, Arthritis Today provides its subscribers comprehensive and reliable information about arthritis research, care, and treatment as well as editorial concerning family, career, nutrition and leisure activities.
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Key Segments |
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| 198,755 |
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Universe / Base Rate |
$105.00 /M |
| 57,309 |
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Recency (6 Month) |
+
$10.00 /M
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| 32,122 |
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Recency (3 Month) |
+
$15.00 /M
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Non Competitive Catalog Rate |
$85.00 /M
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Fundraising Rate |
$75.00 /M
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| 69,369 |
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Expires (36 months) |
$80.00 /M
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Audience Profile |
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Arthritis Today is published by the Arthritis Foundation, the only national not-for-profit organization dedicated to improving the lives of people with arthritis and related diseases. Arthritis Today subscribers depend on the magazine for the most current and trustworthy advice from the world’s top doctors, medical and health experts. Editorial content focuses on practical information about research, medications, supplements, nutrition, exercise, and much more. Published bi-monthly, subscribers have paid $12.95 for an annual subscription in response to a direct mail appeal.
Beyond the arthritis information vital to its readers, Arthritis Today focuses on simple, healthy living. From handling work and family issues to arthritis-friendly home design to planning adventurous vacations, Arthritis Today addresses lifestyle concerns for all people. In addition, editorial places emphasis on caring for the mind as well as the body.
These subscribers are educated consumers who prefer to know about products and services before purchasing. They want information, catalogs, and offers on health, fashion, beauty, finances and family as well as ideas on how to make their lives easier. This list also serves as an excellent resource for health causes and other humanitarian fundraisers.
- 76% female
- Average Age 56.6 (69% are 50+)
- #1 Highest MRI Index Score for reaching Women 55+ (MRI 2007 Doublebase)
- Average HHI $54,818
Arthritis Today is recommended for the following offers:
- Publishing
- Fundraising
- Health/Beauty
- Nutrition
- Apparel
- Travel
- General Merchandise
- Women's Interest
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Terms and Conditions |
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Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.
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Usage - Last 12 month continuation |
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SOURCE |
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DTP, Agent Sold |
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GEOGRAPHY |
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Domestic (US)
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LIST OWNER |
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Arthritis Today |
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LIST MAINTENANCE |
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| Counts through |
05/31/2010 |
| Last update |
06/07/2010 |
| Update frequency |
MONTHLY |
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UNIT OF SALE INFORMATION |
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GENDER PROFILE |
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| Male: |
13% |
| Female: |
80% |
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INCOME |
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| Average: |
$41,000.00 |
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SELECTION CHARGES |
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| 12 MONTH HOTLINE |
$5.00 /M
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| GENDER/SEX |
$7.00 /M
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| GEO SELECT |
$7.00 /M
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| PAID |
$11.00 /M
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| SOURCE |
$11.00 /M
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| ZIP |
$7.00 /M
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ADDRESSING |
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| FTP |
$60.00 /F
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| MAG TAPE |
$30.00 /F
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| ZIP TAPE SET-UP FEE |
$50.00 /F
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KEY CODING |
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Key Coding is available |
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| Charges: |
$2.00 /M |
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MINIMUM ORDER |
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| Quantity: |
7,500 |
| Dollar: |
$0.00 |
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REUSE |
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Reuse is allowed |
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| Min Qty: |
0 |
| Charges: |
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TELEMARKETING |
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Telemarketing is not allowed |
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CANCELLATION |
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| Charges: |
$100.00 /F |
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COMMISSIONS |
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| Broker: |
20% |
| Agency: |
15% |
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NET NAME ARRANGEMENTS |
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Net Name is allowed.
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| Net: |
85% |
| Min Qty: |
50,000 |
| Run Charges: |
$10.00 /M |
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EXCHANGES |
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Exchange is allowed.
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ADDITIONAL NOTES |
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*FTP ONLY - E-mail not permitted.
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