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Kiplinger's Retirement Report
Whether planning for retirement or already retired, subscribers choose Kiplinger's Retirement Report as their best source of authoritative help to better manage their retirement finances, protect their assets, make their money last and enjoy a wealthy, worry free retirement.
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Key Segments |
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| 80,371 |
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Universe / Base Rate |
$140.00 /M |
| 41,016 |
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Last 6 Month Hotline |
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$12.00 /M
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| 20,940 |
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Last 3 Month Hotline |
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$16.00 /M
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| 25,050 |
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Last 12 Month Expires |
$100.00 /M
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Catalog Rate |
$85.00 /M
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Fundraiser Rate |
$75.00 /M
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Audience Profile |
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Whether they're planning for retirement or already retired, readers turn to Kiplinger'sRetirement Report to help them enjoy their retirement to the fullest and reap the rewards they labored so long to earn. Retirement Report provides trustworthy advice on estate planning, long term care insurance, Medicare, tax strategies, and other financial needs, as well as advice and guidance on travel and leisure, vacations, entertaining, hobbies and second careers, top retirement locations, health care, shopping and more. 41% of readers have recieved KRR for 4+ years!
Major topics of Kiplinger's Retirement Report readers include managing their portfolio, health insurance/medicare, social security, taxes and making their investments last a lifetime.
Demographics:
- 67 Median Age
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86% Male
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$1.8 Million Average Household Net Worth
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$1.4 Million Average Investment portfolio
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88% Invest in mutual funds
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78% Invest in stocks
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45% Postgrad degree
- 63.6% Retired
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85% Married
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95% Own a home PC
- 48% Hike
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39% Enjoy Water sports
Over 94% of readers have taken 1+ trips in the past 12 months:
89% Domestic
52% Foreign
Since subscribers to Kiplinger's Retirement Report have met with success in their careers, they commonly have the leisure time and dollars to order merchandise and support pleasurable pursuits including:
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Apparel & Gifts
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Credit Cards
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Financial Services
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Fundraisers
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Gardening Supplies
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Health & Fitness
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Home Safety & Security
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Insurance
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Mature Magazines
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Travel/Vacations
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Terms and Conditions |
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Sample mail piece required with each order. Payment due 30 days from mail date. All reuses under 5,000 names will be subject to a $75/F fee, in addition to any rental fees incurred. Order cancellations must be received in writing prior to merge. Orders cancelled before merge date include the following fees: $100/F plus processing* and shipping charges. No cancellations or cutbacks allowed post-merge. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.
*Includes RCs and select fees where applicable.
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Usage - Last 12 month continuation |
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LIST TYPE |
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Consumer
Business |
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SOURCE |
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Direct mail sold |
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GEOGRAPHY |
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Domestic (US)
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LIST OWNER |
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Kiplinger |
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LIST MAINTENANCE |
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| New to ALC |
10/01/2003 |
| Counts through |
05/31/2010 |
| Last update |
06/02/2010 |
| Update frequency |
MONTHLY |
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UNIT OF SALE INFORMATION |
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GENDER PROFILE |
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| Male: |
86% |
| Female: |
14% |
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INCOME |
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| Average: |
$139,576.00 |
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SELECTION CHARGES |
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| 1 MONTH HOTLINE |
$20.00 /M
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| 12 MONTH HOTLINE |
$8.00 /M
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| 3 MONTH HOTLINE |
$16.00 /M
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| 6 MONTH HOTLINE |
$12.00 /M
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| BUSINESS ADDRESS |
$11.00 /M
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| CHANGE OF ADDRESS |
$20.00 /M
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| GENDER/SEX |
$8.00 /M
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| GEO SELECT |
$8.00 /M
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| HOME ADDRESS |
$8.00 /M
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| PAID |
$8.00 /M
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| SCF |
$8.00 /M
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| SOURCE |
$8.00 /M
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| STATE |
$8.00 /M
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| ZIP |
$8.00 /M
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ADDRESSING |
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| CARTRIDGE |
$30.00 /F
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| CHESHIRE LABELS |
No charge
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| DISKETTE |
$30.00 /F
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| EMAIL |
$60.00 /F
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| ENCRYPTION |
$50.00 /F
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| MAG TAPE |
$25.00 /F
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| P/S LABELS |
$10.00 /M
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| ZIP TAPE |
$30.00 /F
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KEY CODING |
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Key Coding is available |
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| Charges: |
$3.00 /M |
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MINIMUM ORDER |
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| Quantity: |
7,500 |
| Dollar: |
$350.00 |
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REUSE |
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Reuse is allowed |
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| Min Qty: |
1,000 |
| Charges: |
$350.00 /F |
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TELEMARKETING |
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Telemarketing is not allowed |
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CANCELLATION |
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| Charges: |
$100.00 /F |
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COMMISSIONS |
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| Broker: |
20% |
| Agency: |
15% |
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NET NAME ARRANGEMENTS |
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Net Name is allowed.
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| Net: |
85% |
| Min Qty: |
50,000 |
| Run Charges: |
$10.00 /M |
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EXCHANGES |
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Exchange is allowed.
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ADDITIONAL NOTES |
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Cancellations must be received in writing prior to merge - no cancellations or cutbacks allowed post merge. Charges are: $100/F + processing/shipping fees.
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