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American Legacy is dedicated to helping African-Americans know their history.
Key Segments
117,912   Universe / Base Rate $100.00 /M
  Fundraiser Rate $75.00 /M
  Catalog Rate $85.00 /M

Audience Profile

American Legacy provides the African-American community with stories and information that celebrate its history and culture. Editorial focuses on African-American contributions to business, the arts, education, and religion and on people who fought for racial justice and equality.

 

The magazine reaches upscale African-Americans through a unique distribution of leaders via national networks of African-American churches and Black professional organizations such as:

  • NAACP
  • National Association of Black Women Entrepreneurs
  • National Association of Minority contractors
  • National Association of Urban Bankers
  • National Black Media Coalition
  • National Minority Business Council
  • National Urban League
  • And many more

 

Demographics:

50 Median Age

82% College Educated

69% Professional/Managerial

$65,700 Average Household Income

66% Own Main Residence

 

Books, magazines, music, and cultural offers addressing the urban minority market will find their primary prospects with this file. This socially-involved audience is also ideal for humanitarian, political, and religious fundraisers. And as professionals, these readers afford high-end consumer merchandise, home-office equipment, home furnishings, gifts, and more.

 



Terms and Conditions

Sample mail piece required with each order. Payment due 30 days from mail date. Order cancellations within 10 days of mail date must be paid in full. Orders cancelled prior to 10 days before mail date include the following fees: $100/F plus $10/M, media and shipping charges. 20% commission on base rate to authorized brokers. Please allow 3-5 business days to process an order. Any order received at ALC is subject to a $100/F cancellation fee. State and local sales tax will apply where applicable.



Usage - Last 12 month continuation
Usage
LIST TYPE
Consumer
 
Mailing List
SOURCE
Direct mail sold
GEOGRAPHY
Domestic (US) and Canada
LIST OWNER
LIST MAINTENANCE
Counts through 05/31/2010
Last update 06/10/2010
Update frequency NOLONGER
UNIT OF SALE INFORMATION
GENDER PROFILE
Male: 33%
Female: 54%
INCOME
Average: $65,700.00
SELECTION CHARGES
GENDER/SEX $8.00 /M
SCF $8.00 /M
STATE $8.00 /M
ZIP $8.00 /M
ADDRESSING
CARTRIDGE $35.00 /F
DISKETTE $35.00 /F
FTP $60.00 /F
MAG TAPE $35.00 /F
P/S LABELS $8.00 /M
ZIP + 4 $6.00 /M
ZIP TAPE $50.00 /F
KEY CODING
Key Coding is available
Charges: $3.00 /M
MINIMUM ORDER
Quantity: 7,500
Dollar: $0.00
REUSE
Reuse is allowed
Min Qty: 1,000
Charges:
TELEMARKETING
Telemarketing is not allowed
CANCELLATION
Charges: $100.00 /F
COMMISSIONS
Broker: 20%
NET NAME ARRANGEMENTS
Net Name is allowed.
Net: 85%
Min Qty: 50,000
Run Charges: $10.00 /M
EXCHANGES
Exchange is allowed.
ADDITIONAL NOTES
This file cannot be emailed. **Cancellations must be received in writing prior to merge - no cancellations or cutbacks allowed post merge. Charges are: $100/F + processing/shipping fees.
Contacts
NAME ROLE EMAIL PHONE FAX
Sara Jones Director of Client Services sara.jones@alc.com (609) 580-2539 (609) 580-2810
Susan Packard Sales: Custom recos and pricing susan.packard@alc.com (609) 580-2785 (609) 580-2810
Tim Hickman Customer Service Rep. timothy.hickman@alc.com (609) 580-2611 (609) 580-2810

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