The Sportsman’s Guide was born in the basement of outdoorsman Gary Olen, in the winter of 1970 and has grown to become a Nasdaq listed public company (SGDE) serving over 8,000,000 customers. With the mission of “selling only quality items for a whole lot less than others do,” Sportsman’s Guide catalogs feature gear and clothing for all outdoor activities as well as a wide variety of general merchandise, electronics, domestics, and gifts. The company’s online store presents 90,000+ name brand items and “Everything You Want to Know About the Great Outdoors,” which includes articles by experts, maps, weather, fish and game forecasts, listings for guides and outfitters, a Women in the Outdoors section, and much more to service outdoor lovers.